Why Should You Choose SloWays?

You’ve browsed our website, explored our catalog, and now you’ve got all the info you need. Maybe you’ve even found a few trips that have caught your eye. 
But one question remains: why should you travel with us? Why choose SloWays for your walking adventure and not another company offering something similar? 
It’s a good question, and we’re happy to answer it the best way we know how—by sharing what sets us apart, what we’re passionate about, and what we do really well, so you can make the decision that’s right for you. 

We Know Walking Trips Inside and Out 
This is what we do best. Walking trips are our specialty and our passion, and we’ve been designing them for over 25 years. We love creating these trips because we’re walkers ourselves—so we get it. We know exactly what walkers need to make the most of their journey. 
We design trips that cater to those needs, choosing the best places for you to rest and fully immerse yourself in the local atmosphere. Most of the trips we offer are ones we’ve developed and tested ourselves, so we know the routes inside out. And when we haven’t created a trip, we work with local experts who know the area even better than we do, making sure you’re always in good hands. 

We’re Big Fans of Self-Guided Travel 
We love the freedom and flexibility of self-guided trips—it’s the perfect balance. You get to explore at your own pace while still having the support of a tour operator. 
You can choose your own route, decide when you want to start, and who you want to travel with—or go solo if that’s your style. We take care of all the planning and logistics so you can just enjoy the walk, stress-free. 
We’ll book your hotels, transport your luggage so you can travel light, provide you with a personalized app to help you navigate with ease, and supply all the documents you’ll need. And, of course, we’re always just a phone call away with our 24/7 support line. 

We’re Experts on the Via Francigena 
The Via Francigena holds a special place in our hearts. We’ve been promoting it since before it became one of the world’s most well-known walking routes. We’re thrilled to have played a part in its rise in popularity. 
As the official Technical Partner of the European Association of Via Francigena, we also manage the official online shop where you can find pilgrim credentials, guidebooks, and more. 
We’ve walked the Via Francigena ourselves, covering every stretch, and we offer the entire Italian route—including the Southern Via Francigena—whether on foot or by bike. We love helping our travelers find the perfect section of the route to match their preferences, fitness level, time available, and more. Let us help you plan the perfect stages for your journey. 

We Believe in Slow Travel for Everyone 
We’re passionate about making slow travel accessible to everyone. When people reach out to us, we take the time to find the right trip for them because we believe more people should get to experience the joy of walking holidays. 
That’s why we’re flexible with our packages. We can shorten daily stages, add rest days in beautiful spots along the way, or include cultural and culinary experiences to help you explore the local traditions. We even have a section in our catalog dedicated to easy trips—perfect if you’re new to walking holidays and need a gentle introduction. 
And if you want to bring your dog along, many of our trips are dog-friendly too! Your furry friend will be welcomed with open arms. 

We’re Committed to Making a Positive Impact 
We’re committed to minimizing our environmental footprint and supporting the people and communities we work with. 
To ensure we’re meeting these goals, we’ve partnered with Travelife, a certification body for the tourism industry. After a thorough review of our processes, they awarded us the highest level of certification, showing our commitment to sustainable tourism. 
We also work with Reteclima to offset our CO2 emissions and support environmental and community initiatives both in Italy and around the world. You can learn more about our sustainability efforts by reading our policy and sustainability report, where we detail our actions and goals. 
And beyond sustainability, we strive to support everyone involved in our business—our team members, local suppliers, and the communities we visit. We’re also proud to be part of the Activeitaly network, a group of active travel professionals from across Italy, founded in 2020 with our CEO, Tullia, as vice president. Activeitaly helps raise the visibility of slow travel and supports the growth of the industry across the country. 

If you’d like more details on any of these points, don’t hesitate to get in touch. We’d love to chat more and see if we’re the right tour operator for your next walking adventure!